As we commemorate the 50th anniversary of Squire & Company, we at Squire Tech are proud to reflect on the journey that led to our inception. We are thrilled to share a special article originally featured in Squire’s 50th anniversary magazine. This article highlights a pivotal moment in our journey, focusing on our innovative adoption of NetSuite—a transformative solution that reflects our commitment to excellence and client satisfaction.

Squire’s three core values — personal connection, proactive ownership, and thoughtful innovation — are at the heart of its success over 50 years. Known for establishing long-lasting relationships based on trust and mutual respect, the Squire team doesn’t shy away from seeking innovative solutions to maximize efficiency for their clients around the globe.

Ten years ago, an innovative solution appeared. At the time, Cook recognized a shift in the marketplace for Enterprise Resource Planning (ERP) systems. As people became more comfortable with modern technology, he saw a genuine interest in switching from on-premise software models to cloud- based systems. These systems would better equip businesses to scale.

“I’ve implemented other ERP systems in the past and they seemed to check off the boxes for meeting client needs, but the clients never seemed very excited about it,” Cook said. “They didn’t enjoy the system — NetSuite is different.”

According to Cook, NetSuite's benefits are significant. First, it is nimble. ERP systems help businesses automate and manage their processes. This increases efficiency and productivity. However, many systems tend to feel rigid, forcing its users to conform to its limitations. NetSuite, on the other hand, is flexible. It adopts the industry’s ‘best practices’ while personalizing the program. And, it can do this without the need for a software developer.  

Second, it is easy — easy to use, navigate, and integrate. Because it has an open Application Programming Interface (API), it talks to other systems quickly and efficiently.

“This significantly reduces the barrier to entry,” Cook said. “People can use NetSuite for the first time and find the information they need pretty quickly. It enables them, rather than hinders them, which is exactly what we strive to provide our clients.”

Third, it is a unified system. At Squire, it is common to work with clients who use different systems for different purposes. Cook said most emerging businesses started on QuickBooks, but for those companies who want to scale further, they need to get into a tier-two system such as NetSuite. The system provides the functionality of a full ERP system while creating one unified database that manages the different functions of a business in one place.

Finally, NetSuite is scalable. From startups to multi-billion dollar companies, NetSuite is a game-changer.

“We work with quite a few companies who have experienced exponential growth since they adopted NetSuite,” Cook said. “It can be a painful process to switch to a new ERP system, but with NetSuite, you can start with a simple set of features and add more as you grow.”

When it comes down to it, NetSuite is loved by clients all over the world. Its global functionality offers features that can’t be beaten.

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